Having graduated from Robert College in 1988, Zeynep Başaran, received her B.A. in Economics and English, Cum Laude and with Honors in English, from Bryn Mawr College in 1992. She received her M.A. in Advertising from the University of Texas at Austin in 1996. She worked in strategic planning and business development at the BBDO Group between 1992-1999. Between 1999 and 2010, she worked at Manajans/ JWT, where she was strategy planning director, VP strategic planning, and CEO, successively. During 2007-2009, she was concurrently the country manager of Diamond Trading Company (formerly De Beers). She gained experience as an angel investor and within the start-up community between 2010-2013, after which she launched her consultancy business, focusing on brand positioning, creative strategy, campaign management, agency-client relations, and project management. She is an instructor at Bilgi University Marka Okulu (since 2011), Koç University (since 2013), and IMA (since 2016).